Bring Leads with Social Media Marketing
Future Communication is Social Media
Broadcasting is old school. Use social media to encourage conversations and engagements with your customers.
Are you not a part of the conversation?
Social media is not the next “Big” thing; it is the “Big thing” now. With people online for “most” of the day, businesses should be capitalizing on the opportunities where millions of people could be exposed to a product or service.
Social media’s effect on your conversion rate:
Tools can be great to use but they are not the best source for help. Our non-robotic team provides friendly and professional support before you even make your purchase. We will guide you, support you, browse with you and provide a shoulder to cry on from the beginning, middle, end, and all the in-betweens.
Our experts can help you choose a package. No credit card required.
Vitizo’s action plan for you
Questions You May Have in Mind
- How can I get started with social media?Open or Close
The best thing to do is to be active. Pick a few sites that are well suited to your interests or to the content that you want to promote, and be active everyday.
- What Makes Social Media UniqueOpen or Close
Social Media is best understood as a group of new kinds of online media, which share most or all of the following characteristics:
Whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) Social Media is better seen as a two-way conversation.
Social Media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.
Most Social Media services are open to feedback and participation. They encourage voting, comments and the sharing of information. There are rarely any barriers to accessing and making use of content – password-protected content is frowned on.
Social Media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favorite TV show or even any products they want to talk about.
Most kinds of Social Media thrive on their connectedness, making use of links to other sites, resources and people.
- Basic forms of social mediaOpen or Close
At this time, there are many kinds of Social Media. Some of the higher converting ones are –
Social Networks These sites allow people to build personal web pages and then connect with friends to share content and communication. All of the sites are free of cost to start your account and a great place to meet people and also to introduce your business. The biggest social networks are – Facebook, twitter, Youtube, Google plus , MySpace, Pinterest, Flickr etc.
Blogs Perhaps the best-known form of Social Media, blogs are online journals, with entries appearing with the most recent first. Blog is rated as the best weapon to strengthen your standpoint online. Here one can describe their personal life or for business products/ services in deep. You have the scope to communicate with your end user and it’s a great place to take your feedback.
Forums Areas for online discussion, often around specific topics and interests. Forums came about before the term “social media” and are a powerful and popular element of online communities.
Content Communities are those communities that organize and share particular kinds of content. The most popular content communities tend to form around photos (Flickr), bookmarked links (del.icio.us) and videos (YouTube).
Micro blogging Social networking combined with bite-sized blogging, where small amounts of content (updates) are distributed online and through the mobile phone network. Twitter is the clear leader in this field.
- Is it costly to create my business/personal profile?Open or Close
No! Not at all. Basic versions of all Social Media’s are absolutely free of cost.
- Does my personal page works for as my business page as well?Open or Close
Unless you’re a sole proprietor who has no problem mixing business and personal information, you should create a separate Facebook page (formerly called a “fan page) for your business.
- How many social media sites should I use?Open or Close
While there are hundreds, if not thousands, of social media sites out there, it’s impossible to use them all. Generally, it’s more effective to use a small number (usually 2 to 5) actively.
- How much time should I spend on social media sites?Open or Close
How much time you spend is up to you and what you want to accomplish. If you’re using social media primarily for fun and for connecting with others, there’s nothing wrong with being on these sites a lot. However, if your main purpose with social media is to promote a website or blog you should limit the time you spend.
- How much should I spend?Open or Close
Very tricky question. Campaign set up has a cost and also operation costs of campaigns vary depending on which platform( Facebook, LinkedIn etc) you are running the campaign. We highly recommend you to consult with our Vitizo Ninja’s regarding Social Media marketing/SMM.
- How can I make money with social media?Open or Close
Social media sites aren’t intended to be a moneymaking opportunity for users. Instead, they exist to all users to connect and to share content that they think others will like. It is possible to make money indirectly through social media by leveraging social media to help you build a stronger, more successful website or blog. Eventually those sites and blogs will sale your products/services.
- How can I use social media to build links?Open or Close
There are basically two different ways to build links with social media. First, by submitting your content you may be gaining a quality inbound link from the social media site itself. The second, and more effective, way to build links through social media is to develop excellent content that creates a lot of buzz with social media and will encourage other bloggers and website owners to link to you.
- How can a network help me with social media marketing?Open or Close
Other users who are a part of your network will be more likely to vote for your content or your submissions when they see them. People like helping others that they know and like, so being well connected can lead to a lot of other users that are eager and willing to help you.
- How Social Networks WorkOpen or Close
People joining a social network usually create a profile and then build a network by
connecting to friends and contacts in the network, or by inviting real-world contacts and
friends to join the social network. These communities retain the interest of their members
by being useful to them and providing services that are entertaining or help them to expand
Our way of communication changes from one-way to two-way. For example, the newspaper as a traditional communication tool provides news to the public only in one direction without a mechanism to collect feedbacks. In a two-way communication mode like through Facebook, people can acquire information as well as conveying their own comments at the same time. This can make a big difference in social impacts because it effectively facilitates exchanges and interactions among people and thus contributes to making information flows more globalized and influential in the real world. Part of Facebook’s success is its creators’ decision to ‘open up’ and allow anyone to develop applications and run them on Facebook – without charging them. Another few keys to Facebook’s success is its ability to appeal to both people and businesses, the success of Facebook’s developers network which has turned Facebook into a thriving platform, and Facebook connects ability to reach out to the rest of the web and provide a single login that works across multiple sites.
Perhaps the most ‘grown-up’ of the popular networks is LinkedIn, which allows users build
their business and professional contacts into an online network. It has been criticized for
not being open enough and for charging for too many of its services – but next to Facebook
it is still the most popular online social network among people aged 25 and over. The huge
success of the ‘opening up’ of Facebook, as mentioned above, could be a challenge to
LinkedIn’s ‘closed’ approach in the future.
- How to Leverage BlogsOpen or Close
At its simplest, a blog is an online journal where the entries are published with the most
recent first. There are a number of features that make blogs noteworthy and different to
Blogs tend to be written in a personal, conversational style. They are usually the work of an
identified author or group of authors.
Blogs tend to define what it is they are writing about. They can be as specific as a blog about
a book in progress or as wide to accommodate any interest that comes along with the tone of writing.
Links and trackbacks
The services people use to write blogs make it very easy for them to insert links to other
websites, usually in reference to an article or blog post or to provide further information
about the subject they are writing about.
Each blog post has a comments section, effectively a message board for that article. On
blogs with large audiences, the debates in these sections can run to hundreds of comments
at a time.
Blogs can be subscribed to, usually via RSS technology, making it easy to keep up with new
content. Blogs are easy to set up using any of the services available. One of the simplest is
the free blogger service from Google. Others such as word press and type pad offer more
features, the latter for a fee.
- Micro-blogging OpportunitiesOpen or Close
Micro-blogging is a tool that combines elements of blogging with instant messaging and social
networking. The clear leader in the micro-blogging field is Twitter with over 1 million users.
Other notable micro-blogging players include Tumblr, Pownce and Jaiku.
Twitter users can send messages of up to 140 characters instantly to multiple platforms.
90% of Twitter interactions are not made via Twitter website, but via mobile text
message, instant messaging, or a desktop application such as twitterific. Its flexibility is
further enhanced by the ability to subscribe to updates via RSS.
- Content CommunitiesOpen or Close
Content communities look a bit like social networks – you have to register, you get a home
page and make connections with online friends. However, they are focused on sharing a
particular type of content.
For example, YouTube is the world’s largest video sharing service, with over 100 million
videos viewed every day. Members of YouTube can upload videos or create their
own “channels” of favorite videos. A feature that makes it easy for people to cut enhances.
The viral nature of YouTube videos and paste videos hosted by YouTube directly into their
blogs. As well as thousands of short films from people’s own video cameras, webcams and
camera phones, there are many clips from TV shows and movies hosted on the service.
Some people also use the service to record video blogs.
Flickr is based around sharing photography and is the most popular service of its kind.
Members upload their photos to the site and choose whether to make them public or just
share with family and friends in their network.
Thousands of groups have formed on Flickr around areas of common interest. There are
groups dedicated to particular graffiti artists, towns, sports and animals. If you work for a
reasonably well-known brand it is worth taking a look to see if there is a Flickr group about
you – there are groups for motorbike brands, consumer electronics brands and even the
cult notebook brand Moleskine. As testament to its enormous success, yahoo bought Flickr
in 2005 for an estimated US $30 million.
Pinterest It’s a social networking and social publishing site based on photos. Something like Tumblr meets Flickr.The idea is that each user has a theme board where he can pin stuff he likes from around the web, and everything is represented through images. The visual appeal of the site is
what seems to have triggered its immense growth (it’s the fastest site in history to reach 10
million unique visitors per month).
Digg is a news and content community. Members submit links to news stories that they
think will be of interest and other members vote these on. Once a story has garnered about
a critical number of votes (the number varies according to how busy the site is) it will be
moved to the front page where it will receive wider attention from members as well as
more casual visitors to the site.
- Tracking & Measuring Your Social Media SuccessOpen or Close
Online communities and social networks can be popular tools to add to a business’ online
presence, as they grow exposure and build connections with consumers and customers.
If your business has a social media presence, it is important that you are able to track and
measure the activity on these sites and determine if they are benefitting your business or
just wasting time. Below are some examples of some of these tools and how to track them.
With Facebook, activity can be measured in the number of fans, friends, and
comments on your page. You can also use tools like Facebook insights, and even Google
Analytics to get more detailed metrics, like demographic & location data, number of page
views, and referring links, for example.
Blog success can be tracked with third party analytics tools in the same way a
website would be, as well as with bundled analytics tools included with the blog software.
The tools can track basic metrics such as page views, referrals, enter/exit pages, and time-
on-site. You should also monitor comments, subscriptions and shares of your blog posts as
If you’re using Twitter, basic success can be tracked in terms of the number of
followers, replies, and mentions of your name. There are many tools available to help you
manage this tracking. Some URL shortening tools, such as bit.ly can track link clicks for you,
If you post videos on YouTube, you should track views, comments, and subscribers.
YouTube also offers an analytics tool called insight that will help track more detailed data
such as demographics, referral links, and information on where your videos are being
posted around the web.
The world of Social Media is huge and is the most active community out there. Social Media marketing can be an excellent way of engaging with prospects and building your brand’s credibility online. Still, many Social Media efforts fail because companies don’t have an overarching strategy that ties all the elements together. Vitizo experts in Social Media will help you to develop a solid and strategic social media campaign using only the channels and tools that suit your specific business.When used incorrectly, social media can take up boatloads of time without producing any tangible results. By understanding that a social media campaign is only as good as its underlying strategy, Vitizo create campaigns with professionalism and confidence that fit your specific business like a well worn glove.
- Why does traffic from social media websites convert poorly?Open or Close
Users of social media sites are generally arriving at your site just because they want to see what content is hot or popular with other users of the site. In most cases they have no interest in buying products or clicking on ads, that doesn’t fit into their purpose for using the social media site in the first place. Another factor is their attention span. Since social media sites provide such a high quantity of links and content, it’s very easy for social media users to leave your site and move on to the next option. It’s your task to make them active in your page.