Google AdWords, PPC and Display Marketing
Instant Business Exposure on Search Engines and Display Networks
Your exposure right when they are looking for your services.
PPC Internet Marketing Starting at $699/month
Located in Ottawa
56 Tradewinds Drive, Ottawa, ON, K2G6Y7, Canada
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PPC Client Testimonial
With our pressing deadline, Vitizo’s experts were able to increase our traffic by over 200% and bring in over 150% new prospects to the campaign. I have nothing less than awe at their expertise and the results that they deliver.
-Matt Patrecili, Ottawa, Canada
Liberal Party of Canada
PPC and Online Marketing Certified Professionals OMCP™ Free Consultation
We build structured and themed Google AdWords campaign accounts segmented into meaningful and contextualized groups for maximum optimization/outcome. With some spice, your ads will stand out among your competitors.
Guaranteed increase in ROI with targeted PPC exposure
With combinations of advanced psychographic and demographic targeting tactics, match types, negative keywords, re-marketing, aligning users’ buying intents with consistent scent of ads, landing pages, user experience and conversion strategies, Vitizo’s certified PPC experts will make sure your ad budget is only spent on qualified people and continuously optimize your AdWords campaigns for lower cost per acquisition (CPA). Ensure ads have high quality scores to reach the right people at right time.
100% Managed, Monitored, Measured and Continuously Optimized PPC Internet Marketing
Your PPC campaigns are managed and monitored by the industry experts for optimal outcomes so you can contribute your effort serving the clients. You will have realtime access to Vitizo’s intelligent PPC management platform: Optimus allowing you to measure and take actionable insights.
Strategic PPC Consulting Key Added Benefits
No Credit Card Required.
Request to Speak with a Certified PPC Expert
Questions You May Have in Mind
- What is the difference between traditional vs online marketing?Open or Close
As the web replaces other media for information retrieval, it is more important than ever to advertise online. Unlike traditional media channels, online marketing allows you to target precisely those who are important to you. Combining Vitizo’s psychographic targeting methodologies and insights from your conversion flow data, Vitizo pay per click ninjas will not only increase your maximum brand exposure, but will ensure that you catch your ideal prospects exactly at the moment when they’re looking for you with strategies to maximize ROI from your PPC spendings.
- Why choose paid instead of organic traffic?Open or Close
While SEO is a long term process and manipulating exact terms are challenging, PPC instantly drives valuable traffic to your website. 1Immediate Impact and Greater control on Keywords. 2Greater visibility for the brands. 3Target users at any desired stage of your selling cycle. 4Implement Campaigns that need Immediate Results. 5Expand and discover new market.
- What is the Search Network?Open or Close
Google Search and Search Network Partners, Yahoo and Bing
Search engine page results (SERP) text ads are triggered based on your targeting conditions, bidding quality and dozens of other factors.
Benefits of Search Marketing
The idea of being able to expose relevant information based on end-user’s precise intent makes search marketing powerful and effective. It is neither interruptive nor intrusive, rather delivered on demand. As a result, your business impression is far more valuable than traditional media. In search marketing, you as a marketer become a part of the buyer’s information retrieval process.
At Vitizo, we make sure your message is delivered to the right audience at the right time.
Infographics on Search Marketing
Impact of Organic Rank on Ad Click Incrementalityby Google Download
- What is Display NetworkOpen or Close
To dramatically increase your company’s reach, you have to take full advantage of contextual display advertising. Considering that only 5% of an internet user’s time is spent on a search engine, and the remaining 95% is spent browsing content on sites, it’s critical that your organization is advertising on the content network. Combining display network advertising with search advertising in the appropriate buying cycle stages will help you make a successful lasting impact. The display ads can be from text to image and rich media formats.
Benefits of Display Marketing
Display marketing allows you to showcase products right where and when your potential customers are engaging with relevant contents through automatic or manual placement targeting strategies. For example: you own a luxury brand local car dealership (BMW), some good places and demographics to target are popular local auto review sites (managed placements), specific interest related terms such like BMW (contextual relevance and precise interest) and with certain postal codes (sorting by financial capacity).
With Vitizo’s Optimizing Display Marketing methodologies, you will not only maximize your exposure, but you will also maximize ROI.
Infographics on Display Marketing
Ads at a Glance by the Numbers by Google Download
- Typical audience targeting optionsOpen or Close
Search intent, contextual relevance, automatic and managed placements, devices, user location and other demographics.
- Combining targeting with advanced match typesOpen or Close
Advanced strategic and appropriate use of match types will help your account optimize it’s overall performance by eliminating non valuable traffic to your site. Vitizo’s strategies for placing keywords in ads and using best match types to connect those ads with most relevant and valuable user search queries will ensure your ads stand out among competitions and being delivered to only those who are important to your business.
Matching targeting with Buying cycles
When targeting users on search or display network, it is critical to understand what type of buyers and at what stage of buying cycle they are at in order to target effectively with unique user experience. Buying cycles vary depending on your industry, product and whether you are doing B2B or B2C. For more tips on specific buying cycles, download our whitepaper on PPC. Aggressive Re-marketing strategiesWhen browsing, users in the early stage of decision making process, they often leave without bookmarking your site or saving your contact information. Therefore there is no scope of bringing them back when the actual time of decision making happens. To do this, Google’s Remarketing strategies allow you to bring those previously unconverted visitors back to your site for more aggressive persuasion. Users who previously engaged with your content will be exposed to your remarketing ads across the chosen display network sites.
Integrating combinations of Match types and re-marketing strategies, Vitizo Ninjas will aggressively target audience only who are the most valuable maximizing your chances for conversion.
- What is remarketing?Open or Close
Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites on the Google Display Network. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers while they browse other websites. You can show them a compelling message or offer that will encourage them to return to your site and complete a purchase.
- What is conversion tracking?Open or Close
A conversion is an action that a customer takes on your website that has value to your business, such as a purchase, a sign-up, or a view of a key page. These actions are called conversions because a customer’s click translated — or converted — to business. Why track conversions? Tracking conversions is helpful for your business if you’re trying to do the following:
- What are CPC and quality score?Open or Close
Click per cost (CPC) is calculated by:
CPC = Bidding * Quality Score
Understanding Quality Score
A 1 to 10 scale that is assigned to each keyword as a measure of how good or bad the experience Google believes a user will have with your ads and as well as the associated landing page. Optimizing quality score is important because it determines your ads’ eligibility, visibility and ranking of location. Most importantly, improving your quality score will also decrease the cost of your AdWords campaigns
Quality Score Factors
Click Through Rates. (clicks/Impressions) This is why your ad copies need to be more juicy and directly relevant to the users’ search queries in order to get maximum clicks.
Keywords relevance to ad copy and ad group within your account structure Keywords and ad copy relevance to your landing page. Is your landing page designed for Search Engines’ optical character recognition? Context needs to be aligned with keywords, ad copies and most importantly optimized for user transparency.
- Why is effective account organization/optimization important?Open or Close
For adequate results, your account needs to be sophisticatedly structured according to Search Engines’ best practice guide. To compete with your competitors’ bidding, your campaigns need to be themed and segmented into meaningful and contextualized groups for maximum optimization. A big weight for determining quality score is given on the relevance and the overall connection between your keywords, ads and further the landing pages. Structuring account in this manner will not only help build you build organic relevancy and consistency, but also allows Search engines to understand and classify information according to context of your targeting contents.
- What is makes an effective ad copy?Open or Close
The limited amount of space you have to write your ad makes every word you use count for a lot. You have to have the right combination of message, value and call of actions. This is where the Click Through Rate can be optimized. AT Vitizo, we spice up your Google ads to make them stand out among your competitors.
- What are some bidding strategies?Open or Close
Bidding by Exposure:
Usually practiced to gather insights in the initial stage. This also known as CPC or Click per Cost
Bidding by Roi or Cost per Conversion Method:
Driving actions from insights and setting bids by cost per conversion. This strategy allows to bid for impressions only when they are most likely to convert based on account’s historical conversion data.
- Why do mobile marketing?Open or Close
80% of World’s population have mobile phones.
According to a Google Infographics: “The Constantly Connected Consumer”, more than 50% of Americans use smartphones.
82% of Smartphone users notice Mobile Ads.
Due to many different screen sizes, various devices, platforms, and other usability factors; your desktop ads are often inadequate for mobile and touch devices.
Vitizo Ninjas create your mobile campaigns focusing on mobile usability, psychology of nature of search and consistent scent across devices with one responsive code.
The Constantly Connected Consumer by Google Download
- What is the dynamic keyword feature?Open or Close
An advanced PPC feature that dynamically updates your ad text to include one of your keywords that matches a customer’s search terms.
- What is an ad group?Open or Close
A set of keywords, ads, and bids that is a key part of how your account is organized. Each ad campaign is made up of one or more ad groups. We recommend that you create a separate ad group for each theme such as for each product you offer (like wedding rings and engagement rings), selling points (like free consultation and paid training). The ads and keywords in each ad group should directly relate to that group’s theme.
- What is a landing page?Open or Close
The webpage where customers end up after they click your ad. This page is usually the same as your ad’s destination URL. Your landing page experience is one of several factors that helps determine a keyword’s Quality Score. The experience of a landing page is represented by such things as the usefulness and relevance of information provided on the page, ease of navigation for the user, how many links are on the page, and more. Landing pages are the first important step into the conversion funnel. According to a new study on web behavior and information technology by Carleton University, you have only 50 milliseconds to make good first impression. Therefore, consistent scent and usability are critical to user experience. Different targeted groups react differently to the same information with different layouts.
How to optimize landing pages for better quality score and conversion?
1. Transparency to User 2. Loading time and clear structured navigation 3. Content Relevance Optimization 3. Consistent scent between ad copies, landing pages and conversion path.
Our expertise not only gives you the click, but sets the users’ expectations so they’re ready to convert. An effective landing page can help you convert the visitors into valuable customers.
- What is automated rule bidding?Open or Close
Automated rules let you make changes in your account automatically, based on settings and conditions you choose. You can change your ad status, budget, bids, and more. For example, if you want to boost your keyword bid any time your ad falls off the first page of results, you can set a rule for that. Using automated rules can save you time, by cutting down the need to monitor campaigns and make frequent, manual changes.